Corporate Social Responsibility – sending company staff to visit the poor

In the last few years, there has been an increase in corporate social responsibility. More companies are sending their staff to visit and help the poor. This is good. However, before staff members are sent on such trips, it might be good to prepare them with some of the following advice:

1.Ignorance may insult

It is good to find out a little more about the recipient group before deciding to hand out freebies to them. For example, a well-meaning group of people went to help teach English to some teenagers in a poor country. These teenagers were poor in English but were not poor.

The group brought some cheap gifts and made the teenagers fight over these cheap gifts. Needless to say, the teenagers were insulted and were not receptive to the English training.

2.Help may hurt

It is common for company staff to go to a poor community and help build some infrastructure (eg. classroom). The well-intentioned team diligently goes about their job while the whole village watches them. The villagers are usually not allowed to help or even to touch the tools of the team. Though the village has now received a new classroom, the villagers have been made to feel “useless” and “untrustworthy” to even touch the tools.

3.Foreign help is often not sustainable.

The classroom that the foreigners built will eventually need repairs. However, as the locals did not have a hand in it, they do not feel a sense of ownership of the classroom. Often such projects quickly fall into disrepair – as the locals wait for the foreigners to return to repair it. Charity work must be sustainable.

Multi-purpose Hall takes shape at Goducate Training Center

The multi-purpose hall in Goducate’s training center in Philippines is on schedule to be ready by November this year. This year’s rainy season has been unusually dry. This is favorable for our construction projects but unfavorable to our planting programs!

Once the multi-purpose hall is completed, we will take in our first batch of trainees to ‘stress test’ our camp’s facilities.

By early 2011 we hope to start training Asian community workers who can help needy Asians help themselves.

MHC Asia an exemplary company in corporate social responsibility

MHC Asia, Singapore’s largest third party medical administrator, adopted Goducate as the charity that it would support as part of their corporate social responsibility program.

It has provided Goducate with a nice office for free. MHC staff often chip in to help when we need help, using MHC’s office equipment to do Goducate’s work. Even their sub-contractors help us! This has allowed Goducate to fulfill its pledge to send every cent of each designated donor dollar to the recipient without any deduction for administrative costs.

Whenever, there is a need for funds for our projects, MHC is often the first to give. Thus far, MHC and its CEO, Dr Low Lee Yong, have donated six vehicles to Goducate – two each for Cambodia and Philippines, one for Batam and one for Sabah. It has pledged to give 10% of its profits to Goducate.

Goducate office at MHC's Headquarters
Goducate office at MHC’s Headquarters
Frontage of Goducate's new office
Frontage of Goducate’s new office

MHC staff has visited Goducate’s projects in Indonesia, Malaysia and Cambodia. MHC’s CEO Dr Low, who came from a very humble background to be a medical doctor and win Singapore’s Entrepreneur of the Year Award 2010, is a firm believer that education is the best way to help needy Asians help themselves. 

MHC is indeed a role model for corporations to follow in corporate social responsibility.

Dr Low shares with his staff about Goducate's work in Asia
Dr Low shares with his staff about Goducate’s work in Asia